The mobile technology provider JoinGo announced today that they have signed a partnership agreement with VizExplorer, the online analytics solutions company. The partnership between the two companies will see the launch of patronViz, a unique platform where casino operators can create their very own branded free-to-play casino games.
PatronViz also allows players to gain access to the operators loyalty programme and can provide them with customized and personalized offers based on what their preferences are. It can also provide players with in-game marketing, which will inform players about new promotions based on their location in the mobile casino.
“More than 60% of the adult population in the US owns a smart phone, showing us that the mobile market is extremely important. Mobile devices are being used more than computers and TV's, which made it an easy choice to target players through mobile devices” Shamus McGill, President of JoinGo said.
“Our partnership with VizExplorer is a natural one as we have a well-proven mobile platform and VizExplorer is already the leader in providing a range of super-smart technology to casino operators,” He added.
“Players today are becoming increasingly reliant on mobile apps such as banking, GPS navigation, Facebook and games. What’s exciting is that we already have operators who have signed up to buy the mobile app platform.” Andrew Cardno, Chief Technology Officer at VizExplorer said.