iSoftBet, one of the leading providers in online and mobile gaming software, has launched their new website and unveiled their updated brand identity.

According to iSoftBet they have launched a new website, featuring a cleaner, lighter and more user-friendly layout, alongside a brand new logo to embody the core company values of simplicity, creativity and personality.

Operators and players are now able to access iSoftBet’s catalogue of mobile and games directly from the homepage, provided with all the necessary information.

iSoftBet’s Managing Director Nir Elbaz said the rebrand goes far deeper than simply changing the logo and company visuals.

“Looking the part is vital, of course: we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation. We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.”

He added: “We strive to offer our customers the best possible service, and we can’t wait to introduce the new brand identity to new and existing customers.”