Amaya Gaming announced today that they have been selected to integrate a selection of their games into the Full Tilt poker client. The agreement between the two sees that Full Tilt gets a bigger portfolio of games to attract potential casino customers to their platform and Amaya Gaming gets the best possible exposure for poker players.
There will be both desktop games available as well as mobile and tablet games available on the platform delivered to Rational Group by Amaya Gaming, many of which that will be branded for Full Tilt. The agreement between the two parties is a separate agreement apart from Amaya Gaming's acquisition of the Rational Group.
With the new agreement between the two companies, it will be easier for Full Tilt to reach an even larger target audience with their casino games, as well as to become regulated and enter regulated markets with their platform.
The platform already serves blackjack and roulette games, but players wants more and with Full Tilt's strategy of no longer putting poker first, it seems logical to have to integrate a wider variety of games to attract as big a crowd as possible when you have one of the world's most recognizable brands.