Caesars Entertainment Corporation's subsidiary Caesar's Interactive, has bought another social gaming company. This time it is Israel-based Pacific Interactive that they have snatched up, who created and owns the popular online slot "House of Fun", which is a completely free to play game.
Pacific Interactive is far from the first company that Caesar's Interactive has bought in the last years, in fact it is the fourth company. This shows that social gaming is more popular than it has ever been and that there is a huge market for it. The numbers of players on social gaming in general are still increasing, making it a great deal to be amongst those who offers it.
House of Fun is a game that can be played on social media's such as Facebook or directly on the users mobile device. While it's free-to-play, it is still possible for the users to buy additional chips or special features in the game for a few dollars. House of Fun was created and launched back in 2011 and currently have around 700,000 daily users.
It is estimated that Pacific Interactive had around $25-$30 million in revenue in 2013, where 75% was from Facebook and 25% from mobile users. The numbers were found by Adam Krejcik, an Analyst from Eilers Research, who also says that Pacific Interactive is in the top 10 social gaming casinos in the world.
Caesars Interactive generated a massive $290 million in revenues last year through social gaming, having multiple different casino games all in the social gaming spirit. Caesars Interactive owns brands such as Playtika, WSOP and Buffalo Studios. House of Fun will be integrated into Playtika's social media and mobile gaming portfolio.