The online casino and bingo company BGO Entertainment has signed a partnership agreement with the Income Access, the world's leading affiliate software provider for the iGaming industry. This means that BGO Entertainment will move their affiliates over to the new platform as soon as possible and is a strategic move after signing with Playtech.
The new system provided by Income Access will allow affiliates and BGO Entertainment to use state-of-the-art features to optimize their online advertising. These features includes geo-targeting, time of day, browser as well as other targeting features, similar to Google Analytics.
“Income Access’ software, which has a reputation in the iGaming industry that’s second to none, will take BGO’s offering to another level, especially with the use of their mobile SDK, given our increasing emphasis on the mobile channel,” Allan Turner, Head of Affiliates for BGO Entertainment said.
“Since launching just two years ago, BGO Entertainment has grown into a leading operator in both the online bingo and casino verticals, and we look forward to working with them as their bgo.com brand continues to expand and diversify.” Chief Executive Officer of Income Access, Nicky Senyard added.
