32Red, one of the biggest bookmakers and casino sites in the UK, are exploring different ways to continue the growth they have experienced with their brand. One of their latest strategies is to acquire licenses in regulated territories, such as Italy, where they are trying to build up a strong business.
The company's presence outside of the UK is limited compared to the UK, but is still quite strong overall. To make that presence more noticeable and create more brand awareness, 32Red has hired the Milan-based advertising agency Fosbury ADV to make TV campaigns for them in Italy.
The TV commercials will be shown on all the major Italian TV stations and will make people aware about them being a solid site to play on, along with a €10 free sign up offer to attract new players to their brand. The first commercials ran on air on January 4th and it is expected it will continue to run for a longer period of time, to establish themselves in the minds of Italians.
32Red will advertise on Italian online sites such as newspapers along with the TV commercials, as it should provide a bigger effect. Below you can see the commercial currently running on TV, which logically is in Italian.