Betradar, the world's leading sports and betting data supplier, announced today that they have signed an agreement with Supabets to expand their in-play betting offerings to 15,000 live matches per month through the integration of Betradar's live betting solution. Supabets is one of the leading African betting companies and needed a change to accommodate their players needs.
The live betting solution from Betradar is a fully automated and integrated in-running trading service which provides a wide variety of live betting sports and markets. The portfolio covers 15,000+ sport matches and events every month at all hours of the day in 16 different sports with more than 100 betting markets. The expansion is available immediately in all of Supabets' online and land-based betting shops.
Supabets also integrated Betradar's live channel in 60 betting shops across Africa, which combines live odds, live statistics and live pictures from sport events. Furthermore it also shows featuring's, betting stimulation and in-play action all day on the screen, increasing revenues for the bookie but also making it easier for bettors to find things to place a bet on.
Supabets’ CEO, Phillip Anastassopoulos, said: “With the integration of Betradar’s in-play products we guarantee an entertaining live betting solution customised to satisfy the needs of all sports enthusiasts. The partnership with Betradar has significant strategic value to Supabets’ vision statement, as well as future portfolio expansions, as demonstrated by the integration of the Live Channel into our retail business. We firmly believe that this valued partnership will lead to great mutual growth well into the future.”
Gregory Parsons, Betradar’s Director Sales for the African market comments: “In-Play Betting is now gaining a great deal of attention in the African markets and will no doubt become the key turnover driver for bookmakers. Based on this, we are very pleased to welcome Supabets as a new partner for Betradar’s Live Betting Solutions and for the Live Channel Retail. Betradar are convinced the live-betting expansion undertaken by Supabets will be the perfect catalyst to drive future growth”.