Sportradar announced today that they have entered in a partnership with Infront Sports & Media, which will allow Sportradar to expand their live streaming offerings with 4,000 sports events more.
The deal includes a football package of 1,500 matches which includes the Indonesian Super League, the rights for the best basketball league in Turkey as well as the EHF EUROS and the IIHF ice hockey World Championship. All matches will be subject to local restrictions but will be available online, on mobile as well as on tablet through Betradar.
Sportradar’s CEO, Carsten Koerl, welcomed the deal: “Since we first began providing live streaming alongside our range of existing solutions in 2013, we have significantly extended our media rights offering for our Live Channel products. Our goal is to ensure that our customers offer their clients the most entertaining and engaging experience. Thanks to this game-changing deal with Infront, our live offer has increased to over 5,000 live events to the bookmaking industry within the first year of service.”
Stephan Herth, Executive Director Summer Sports of Infront Sports & Media, added: “This premium package of media rights includes many of the world’s most popular team sports and is a big gain for the end consumers that access the live streaming through their preferred betting channel. With this enhanced portfolio, its in-depth sports know-how and profound understanding of data, Sportradar is now in the position to provide the betting industry with an attractive offering. This will also enhance the exposure of these top sport properties within one of the fastest growing segments of the sports industry.”