The Professional Squash Association (PSA) and Sportradar has signed a partnership agreement today, making Sportradar the official sports data partner of PSA. The agreement has been signed for four years and Sportradar will have the right to distribute all PSA data to the betting and media industry, also including the Womens Squash Association (WSA) after they joined with PSA on January 1st this year.
More than 3,000 squash events will be watched and have its data collected during the course of the partnership. It will also include data from PSA's new TriRef system, which is an electronic referee program that allows all three match referees to make their own judgement about match incidents.
“We are very pleased to have reached an agreement with Sportradar in a partnership that will allow us to further promote our sport around the world through new media channels, especially within the betting market," said PSA Chief Executive Alex Gough. "It will be a great opportunity for us to increase the awareness of squash within the marketplace and create new revenue streams for the sport and we look forward to working closely with Sportradar over the next four years as we both look to grow the sport."
Sportradar CEO Carsten Koerl said: “Squash is one of the most demanding and fast-paced sports in the world and following the growth in its popularity over the last few years, we are very pleased to add it to our portfolio and to offer the sport a new opportunity to attract new fans and followers. Our partnership also unlocks new data-driven insights for existing fans, who will now get an even greater feel for the sport they love."