News From The Sports Scene

SBTech and BetFIRST in Partnership Agreement for Belgian Market

SBTech and BetFIRST in Partnership Agreement for Belgian Market

One of the leading sports betting platform providers in the industry, SBTech, will be providing BetFIRST with a new superior betting platform. BetFIRST is Belgium's leading online and land-based betting company, having the biggest market share of customers and with the new platform, they hope to increase this even more.


SBTech will be providing BetFIRST with a platform which includes live betting as well as mobile betting on top of the regular pre-game bets, having more than 13,000 monthly live events and more than 200 different bet types, including fast-bet.


"As Belgium's leading online and land based operator, it's crucial we give our players the best betting experience available. SBTech have repeatedly demonstrated their experience in taking operators to the next level, even in tightly controlled markets such as ours," Managing Director of BetFIRST, Lionel Lammens said.


"SBTech's offering is second to none. Their convergence solutions for online, mobile and retail will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience." He added.


"BetFIRST is yet another highly respected operator who has chosen to switch to our superior platform because of our constant innovation and proven experience in regulated markets." CEO of SBTech, Itai Zak said about the new partnership.

News by Daniel Allermand
Daniel Allermand - Reporter

Daniel Allermand is a freelance writer, with more than 4 years of experience in the industry as an operator, affiliate and poker player. Daniel has decided it was time to try and bring more coverage about the industry to the general public by writing articles about everything from poker to casino.


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