Leading European iGaming affiliate RakeTech has acquired sports betting platform BetXpert.com and gambling company Turtle Gaming.
According to the company’s official press release, the takeovers will aid RakeTech’s expansion strategy on the European continent, supported by the $75 million of investment the gaming affiliate received earlier this year.
BetXpert.com provides betting tips and live scores, covering a variety of sports. The platform is available in English and Danish.
Malta-based Turtle Gaming runs multiple casino and sports betting media outlets such as major Finnish websites TurtleBet.com and Nettikasinot.Casino.
According to Michael Holmberg, RakeTech group CEO, BetXpert’s competitive advantage lies in their quality journalistic content and objective view of the gambling industry. He also believes the Turtle Gaming acquisition is going to help his company reinforce its position in Finland.
RakeTech was founded in 2010 and currently operates over 1,500 affiliates in Sweden, Denmark, Finland, Norway, the UK, and Spain. The gross gaming revenue from sports betting and online gambling in Denmark alone was $5.3 billion over the past year.