Nairabet, one of the biggest bookmakers in the African market, has just integrated the brand new virtual basketball product from Betradar as the first bookmaker in the world, Betradar announced today in a press release.
Virtual basketball will join a wide range of virtual games from Betradar in Nairabet’s portfolio and can help boost revenues for the company while offering their customers a new game to play. Basketball is a popular sport in Africa and it is expected that virtual basketball will be popular from day one.
The games will have a wide range of pre-game and in-game odds made available and will have a new game starting every 3.5 minutes. The product has a total of 16 teams and offers 2,400 fixtures every single day, providing plenty of action for the bettors.
Virtual Basketball was launched through software provider SB Betting. Michal Glowacki, COO of SB Betting, stated: "Virtual Basketball League is a perfect addition to the portfolio of Betradar's VirtualSports. As soon as it had been made available, we got integration requests from the majority of our customers e.g. Nairabet. It also shows how popular other Virtual Sports products have been so far”.
Neale Deeley, Commercial Director at Sportradar, commented: “We are more than proud to have Virtual Basketball live with our trusted partner Nairabet. The quick decision to implement a very recently launched product proves to us that we made a good job creating a very convincing product, which is perceived very well throughout the entire market. We are also happy about the smooth and quick integration through SB Betting”.