The Spanish Media Giant Marca have decided to enter the social gaming market and offer their customers the chance to bet on sports and share knowledge with each other, through a partnership with Oddslife.
Marca has launched "Marca El Guru" which is a customized sportsbetting platform, ideal for social gaming. The players can earn different rewards, chat to each other, compete and engage with one another. The platform has been customized by Oddslife, who have added several new features and devices to optimize the experience for the users.
“We have been very pleased at the reception that Marca El Guru has received from our users after just six weeks and we are already planning to take our engagement to the next level with the creation of apps for iPhone and Facebook,” Director of Marca, Carlos Gonzales said to IgamingBusiness.com.
“Marca El Guru really shows off the capabilities of our platform. Working with Marca is a great coup for our team, as their brand and loyal following make them the ideal partner." Rasmus Sojmark, Founder and CEO of Oddslife said and continued:
“We’re now searching for more media brands in other countries who want to get involved with the thrill of sports betting without having to invest the time and the expense involved in getting a full betting licence or developing their own social games.”