The online US-facing real-money horse-racing wagering site, DerbyJackpot, announced today that they have signed a partnership agreement with Income Access, to let them manage their affiliate platform. DerbyJackpot is a brand developed and operated by New York-based GiddyApps, which launched in 2013.
DerbyJackpot offers online wagering on horse-racing events at more than 50 racetracks within the US, allowing residents from 37 states to wager in real-money betting. All they have to do is to go online and place a bet on the site with a focus on the social element, where they can chat to other players.
DerbyJackpot and Income Access' partnership means that DerbyJackpot will integrate Income Access' affiliate tracking platform as well as their ad serving tool. All the sophisticated features allows DerbyJackpot to have a smart way to handle everything needed for affiliates, as well as for their online marketing campaigns.
“Income Access has a very strong reputation in driving player acquisitions for real-money gaming clients throughout Europe, so they were our first choice when it came to choosing a technology partner for our affiliate program here in the US,” said Ryan Wesely, Vice President of Marketing at DerbyJackpot. “In addition to their platform’s capabilities, Income Access offers program management expertise to assist in our launch and help accelerate the growth of our affiliate marketing program.”
“Online wagering on horse-racing is a huge and growing opportunity in the US gaming market, so I’m delighted to see Income Access partner with one of the vertical’s most innovative brands,” said Nicky Senyard, founder and CEO of Income Access. “The DerbyJackpot affiliate program, expertly managed by the Income Access team, is sure to have a major impact on the brand’s acquisition of new players.”