Failure to achieve the expected sports betting revenues for the period, have pushed down the overall revenues for Bwin-Party for the Q2 financial review.
Bwin has also been greatly affected by the introduction of a new turnover tax in Germany, where the company held a great deal of its operations and assumed to be its largest market by far. Other crucial factors in the slumping of revenues are the increased competition for bingo markets within Italy and Britain.
As an exit strategy and to maximize revenues while lowering overhead, Bwin will be focusing on operating in fewer markets but with higher yields. The company might also prepare to expand to the United States as soon as the market conditions there deem favorable enough.