Betway, one of the leading bookmakers in Europe, announced today that they have joined ESSA, which is a global integrity body for the betting industry. ESSA is a non-profit organization who monitors potential fraud, irregular betting patterns as well as events that might be manipulated, to ensure full integrity in the betting industry.
Richard Akitt, CEO of Betway, said: “We’re delighted to have joined ESSA, the industry standard for betting integrity. ESSA provides the market leaders in regulated sports wagering with an effective, globally-recognised cross-border platform and it was a common sense move for us to align with other stakeholders to combat the threat of irregular and illegal betting activity.”
Khalid Ali, ESSA Secretary General, stated: “I am delighted that Betway has decided to join ESSA. It represents another important step, further increasing ESSA’s ability to protect the betting industry, their customers and sport from betting related corruption. Betway joins other responsible operators taking a robust and proactive approach to tackling a crime that attacks the heart of sport and consumer confidence.”
Betway has changed directions in the past years time, focusing more these days on integrity, charity and sponsorship rather than just being a traditional bookie. This means that the bookie has signed major sponsorship deals with teams such as West Ham United, they sponsor Premier League Darts as well as the biggest horse race competitions in the UK.