Betradar, one of the world’s leading sports and betting related data suppliers, announced this week that they have signed a new partnership agreement with Hrvatska Lutrija d.o.o., which is the national lottery of Croatia.
The two companies has been partners for several years already, but the lottery firm will now integrate Betradar’s Live Odds Service into their portfolio. This will increase the types of bets that the company can offer to their players “in-play” and increase revenues significantly for the company.
Live Odds Service from Betradar is a fully automatic and integrated in-running trading service, where the companies can gain access to up to 18,000 live events per month across 18 different sports and more than 350 unique betting markets.
Daniel Feri?, Chairman of the Board of the Hrvatska Lutrija d.o.o., said: “We took a deliberate decision to use Betradar’s service, not least for their experience as the leading sports and betting-related data service provider. With the integration of Betradar’s Live Odds Service, we’ll not only improve our company’s portfolio but also guarantee an entertaining live betting solution customised to satisfy the needs of all sports enthusiasts.”
Georg Schneider, Director Sales at Sportradar welcomes the extension of the co-operation with the Croatian Lottery: “We are pleased to work with Hrvatska Lutrija as it is very important for us to strengthen this long and successful partnership. Supporting them with our comprehensive Live Odds Service, enables Croatian Lottery to sustain and develop their sports betting offering. Moreover, we are confident that this valued partnership will lead to great mutual growth, now and in the future.”