Liverpool FC has had a great season this year, despite having their hopes of winning the first championship in ages crushed in the last few playing rounds. Now they can also celebrate that they have renewed their agreement with Isle of Man based betting and casino operator 188Bet, which will make them their sports betting partner for the upcoming two years.
The agreement will end at the end of the 2015/2016 season, where the two can renegotiate once again if they want to continue their seven year long partnership. 188Bet will use Liverpool's platform to provide special promotions as well as special ticket prices for matches to Liverpool fans based in Asia and Brazil.
"We look forward to building on our excellent relationship with the Club and its betting fans,” Managing Director of 188Bet, Nigel Singer said and added that he is very pleased to be working with one of the world's most well known and historic teams.
“We've had great success over the last five years, continually adding value to our working relationship,” Chief Commercial Officer of Liverpool FC, Billy Hogan said in a statement. 188Bet will service fans in two of football's biggest markets, Brazil and Asia where we have a combined total of over 340 million followers.”