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UP's agressive marketing campaign

UP's agressive marketing campaign

"Million Dollar Summer" is Ultimate Poker's latest promotion created to attract more players to their site. Director of Marketing for Ultimate Poker, Jonah Midanik, told Pokerfuse that this promotion was designed to "give back" to the actual players but also to invite tourists in the state of Nevada to take in part in big events such as the WSOP.

The site promises to give $1 million this summer to players able to play at the site within the state. Midanik added that the site will also give cash away via Twitter and reward players with free entries to satellites, deposits and double EV tournaments as part of the marketing strategy.

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