Mediarex Sports and Entertainment announced last Friday that PokerStars will be the main sponsor of the Global Poker League. According to the press release of PokerStars they will help GPL to improve the transisiton from a 'player experience' to 'fan experience'.
Eric Hollreiser, PokerStars' director of corporate communications, said in the press release that the GPL will bring an innovative team-based twist to poker, and he is looking forward to help Mediarex to gain a new audience for poker.
Team PokerStars is already supporting GPL with their participation, mainly ElkY, Jason Mercier, Liv Boeree and Vanessa Selbst.
Alex Dreyfus, CEO of GPL, said: “We are optimistic about this partnership, having the support of PokerStars is a crucial step forward on the road to fully establishing the GPL as a real blueprint for poker entertainment in the future. PokerStars offers us a multitude of opportunities to grow our platform and continue developing our twofold strategy of connecting the league to the poker community and genuinely connecting poker to the mainstream entertainment sector on a large scale.”
At the GPL 12 teams with a total of 72 professional poker players are active. The GPL will continue today, you can follow the livestream on PokerStars TV.