The World Poker Tour (WPT) has always been one of the most popular live tournament series around the world. It was basically those tournaments, along with the amazing Chris Moneymaker World Series of Poker Main Event win, that created the poker boom in the early 00’s.
The WPT attracted all of the best pros from all over the world and with their unique way of showing poker as an action packed game, along with great commentary, caught the attention of people around the world and boosted online poker’s liquidity significantly.
Since the start, the WPT has been owned by a few companies with the latest being Bwin.Party. Now it has been sold to a Chinese Social-Gaming company for $35 million, as Ourgame International Holdings Ltd. has completely taken over the brand and the series. Ourgame already got involved with WPT last year as they signed a licensing agreement with them to sell WPT merchandise around Asia.
“Having already established an exciting partnership with Ourgame, we are delighted to now become a fully-integrated member of the Ourgame family,” World Poker Tour CEO Adam Pliska said in a press release.
Ourgame is looking to develop the WPT brand even more and boost their numbers in Asia, with more television broadcasts, mobile streaming as well as a bigger merchandise department. The company has a high valuation and good liquidity and could take WPT to the next level, especially in Asia.
“Ourgame is a $700 million valuation company, with no capital problem. They can invest into World Poker Tour and develop a strong (social gaming) offer. While we are waiting online poker, as we know it, to be regulated in U.S., something is getting ready in Asia. That’s where the next poker wave could come from.” Alex Dreyfus of Global Poker Index noted on his blog.