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It hasn’t been good times for the Ongame poker network in the past years, having decreased in revenues and players ever since the UIGEA was passed in 2006. They have always been amongst the biggest networks in the world, but that changed right before it was sold to Amaya Gaming, who now sold it to NYX Gaming Group.
Since NYX Gaming Group acquired the Ongame poker network in November last year, the traffic has only gone one way and that is down. It was expected that they would be able to get some of their existing casino partners to jump on the poker wagon as well as push some of their casino liquidity into the poker room, but that has not happened so far.
They even tried created new rewards for the poker room, to make it more similar to the rewards one could expect from a casino, but nothing has worked. Now NYX Gaming announced that they will integrate their casino games into the poker platform so that poker players can enjoy casino games while they play poker.
While this ultimately sounds like they want poker players to play casino games, it may just be in order to try and attract more casino players to their poker client, where they can play their favourite casino games alongside a few tables of poker at the stakes of their choice.
Whether or not it will boost traffic in the Ongame network is uncertain, but it can turn out to be a good long-term decision to aim for the casino players rather than the poker players. This will provide more recreational players, which will ultimately attract the regulars and boost the numbers by time.