Pokerstars has been well known for sponsoring quite some personalities over the years, having both an online pro team and a special live team, consisting of famous people as well as famous sports personalities.
Two of the people currently sponsored by Pokerstars are two of the best football players in the world, Cristiano Ronaldo and Neymar Jr. The two footballers are the subjects in a new Pokerstars Facebook advert, which their 157 million combined fans gained access too a few weeks back.
It is the hope of Pokerstars that the Facebook advertising with the two celebs will attract a new clientele over to their poker site and boost revenues. With Ronaldo having 104 million Facebook fans and Neymar Jr having 53 million, there are plenty of outreach into different markets and segments through the campaign.
The athletes star in short videos produced by acclaimed commercial and music video director Vaughan Arnell and were shot on location in Madrid and Barcelona. Arnell has worked on TV commercials for brands including Levis and Dove, but is most famous for his collaborations with Robbie Williams and One Direction. Each video features poker as the centrepiece of the athletes’ evening with friends, and highlights the fun, social and competitive aspects of the game.
Tarquin Henderson, Head of EMEA Gaming Sales at Facebook, commented: “People come to Facebook to discover things that matter to them, whether it’s photos from their friends and family, videos from brands they love, or posts from their favourite celebrities. PokerStars’ campaign combines the best of this – fresh, engaging content from two of the biggest footballers on the planet. And thanks to Facebook’s scale and unparalleled targeting tools, these videos will reach the most relevant audience, from poker and gaming fans to football aficionados.”
Michael Hazel, Interim CEO at the Rational Group added: “This is the biggest PokerStars marketing campaign in history and we are excited to launch with exclusive distribution on Facebook. Both videos show how each of the stars love the game of poker in their own unique way. The vast numbers of fans who engage with both stars make Facebook a great platform to reach a big audience. To put this into context the combined fan base for both superstars is a huge 157 million; the estimated global TV audience for the recent Champions League final was 180 million.”