A few months ago, Ladbrokes decided to leave the Microgaming Poker Network, also known as MPN, and instead join the iPoker network. With the move, the old Ladbrokes mobile application for poker was no more useful and the developers began creating a brand new application for their new platform.
The new platform was released this week for iOS and Android devices and allows players to play regular and speed poker from the application. For now, the application is only available for customers based within the UK, who can both register an account and also deposit and withdraw through the application.
“An improved gaming experience is certainly on the cards for our poker customers, and we're confident the app will open many doors for our highly valued Ladbrokes Poker players,” Yoel Zuckerberg, Head of Ladbrokes Poker said in a press release.
Ladbrokes hopes to improve their poker revenues with their move to iPoker, as their platform has more liquidity as well as an improved model for promotions.