Seattle-based blockchain adtech enterprise CakeCodes has launched BitMaker 2.0, an app that
stimulates mobile gaming through Bitcoin and Ethereum rewards.
The app, which is currently available for Android, boasts an active user base of 250,000 people
per month, plus rewards for more than 100 apps up for grabs.
According to Simon Yu, CEO of CakeCodes, the company is trying to make advertising more
effective by giving people the chance to get paid for trying new products. This is exactly what
BitMaker does while businesses only incur costs upon user engagement. Hence, it is a win-win
situation which is also fun for consumers.
Calvin Hsieh, Founder and CTO of CakeCodes, adds that the company understands customer
needs well and caters to them through mechanisms based on popular role-playing games such
as World of Warcraft and Final Fantasy. When a gamer accomplishes a certain goal in the game,
they get paid with real money.
From April 30 onwards, BitMaker will be hosted on Wefunder, an equity crowdfunding platform.
The money raised will then be used to develop an iOS app.