Net Entertainment is well known as one of the leading online casino games providers, if not the leading company, but they have yet to make a move on the land based casino market until now. Net Entertainment announced today that they have signed an agreement with betting giant William Hill, allowing Net Entertainment to install land-based machines in William Hill's betting shops.
Net Entertainment will soon be available in more than 2,300 William Hill betting shops across the globe after signing the agreement, making them not only an online giant but now also land based giant. The deal spread joy amongst the top management within Net Entertainment, with Bjorn Krantz, Chief of Global Operations and Managing Director of Netent saying:
“This is a big step and a milestone for Net Entertainment. Net Entertainment is one of Europe's largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business. "
“The deal will allow Net Entertainment to maximize its distribution reach through William Hill's major channels which includes retail, online and mobile.” He added.