Netent, one of the leading online casino games providers, has created a new function called Extended API, which allows their casino partners to tailor-make casino game experiences for their players. The extended API allows the casino operators to integrate social media as part of the customer experience simple and easy as well as integrate social elements into the games, basically customizing them.
With the extended API it is also possible for the operators to design their own games and edit the games to be more like what their specific players want, creating different games for each type of player, but still from the same master provider. This is meant to provide and edge to the Netent partners and to make it possible for them to increase their revenues through their knowledge of their player base.
"Our passion for innovation is reflected through this great product, which allows the operators to be ahead in this heavy competition industry" Simon Hammon, Chief of Products as Netent said. It will be interesting to see which online casinos that will try and customize the games to provide a unique experience for their players and which that will simply stick with the games as they are.